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business
By Helen Healey BERLIN — Daniel Plash, 31-year-old manager of Stattbad Wedding in Berlin, appeared in the front entrance of the former nightclub wearing a black leather jacket and skinny jeans and, at a volume much too loud and a tone much too energetic for a German, described our surroundings as a “ghost house.” Only […]
In a keynote speech recently in New York City, Parr, a co-founder of Dominate Fund and a former editor at Mashable, shared key findings on how to leverage credibility and capture an audience’s attention. Speaking to a crowd of start-up entrepreneurs, brand marketers and technologists, Parr revealed three stages of attention (immediate, short, long) and these seven attention triggers.
